TrickGeek

Google’s page ranking system has greatly enhanced the quality of its search engine, leaving competitors way behind in the game. A website’s true purpose is served when it has high usage, else it is worthless. Since Google is the main referrer almost every time, it is natural that most SEOexperts are constantly focused on discovering new ways to enhance their page rankings on Google.
Google’s Page Rank is based on the number of links one has to and fro their site and their individual page rank. Most SEO specialists do not entirely understand where page ranks originate, and how they are distributed between pages by the internal and external links. Improving page rank involves many other aspects than merely securing reciprocal links.
What are your awareness levels about Google rankings? There is a whole lot of information on how to maximize your page rankings on Google. Here we share some of the top and proven techniques and strategies for improving your rankings and making your website more Google friendly. You can incorporate these tips to make the most of your website.

1) Understand how Google rank its pages

Google’s superior Page Rank Algorithm is the key contributor to its success. It is developed such that in the course of linking to your page, the user is voting that your page is relevant, and with more links/votes received, the better is the page. This algorithm triggered off a frenzied pursuit for links by webmasters. All pages start with an equal page rank, which then gets distributed based on the inbound and outbound links of the page.
It is essential to remember that other than the page rank, Google also performs a series of actions when a search is commissioned, namely:
Finding matching keywords on all the web pages
Ranking based on â€œon the page” factors like nearness between words, number of repeats etc.
Calculating inbound anchor text relevance
Utilizing page rank to determine the sequence of the results display
Seeking links to your site assumes importance only after the initial three factors are in order.

2) Check if your page been indexed by Google.

Firstly verify if Google has indexed your web page. Google with its Googlebots is likely to have already crawled your site, and you may not even be aware of it. The Google advanced search term ‘cache:’ can help you find out if your web page is indexed or not.
Google’s spiders capture a snapshot of your page when it indexes your site and records it in its cache.
Use Advanced Google Search Term cache:xyz.com/page.html to check if Google has crawled and indexed the page.

3) Be aware of your current Page Rank

Knowing your current page rank will help you kick-start the entire process of improving your ranking and also allow you to monitor the effectiveness of the changes incorporated. Download the Google toolbar to find out the page rank.
Your page rank indicates how your page is likely to feature in relation to other pages during a random search. This is first calculated as an integer between 1 and 2 million. Then the scale is charted to provide the page rank between 1 and 10. The toolbar shows pagerank between 1 and 10. This is not entirely correct because if for example, the ‘real’ page rank of your website is 1,000,000 and that of a close contender is 1,000,001, then all other factors remaining constant, your competitor will still trounce you despite both pages displaying similar ranks when scored out of 10.

4) Generate improved page rank for your self

Since every page on a website originates with a base rank that is similar to the other pages on the web, generating page rank from nothing is only possible by creating more pages. This implies that it is better to have more pages instead of extra long pages. This gives you more page rank to distribute in case the pages are split.
Making use of quality directories, writing blogs and having other highly ranked websites linked to yours, are other viable options for improving your page ranks.

5) Preserve your page rank

While links do not create page ranks, they can help move it on your site as well as to pages on other websites. Your precious page rank can be distributed across the web as the Google algorithm considers pages not domains. Similarly, the reverse holds true too. It is good if these links originate from another site, but if the improved page rank is at the cost of other pages on your own site, then it may not be as good. Thus page rank bleed makes it important to assess how you treat your external links since they can reduce your page rank. By incorporating the ‘nofollow’ attribute in your link, you can link to pages without page rank bleeding. Further making all your external links ‘no follow’ can help you preserve your page rank on your site. Displaying external links as text is also a good way to preserve your page rank.

6) Focus your page rank where it provides most benefits.

Considering you have a specific quantum of page rank, it becomes more crucial to choose which are the most vital pages on your site, and then allocate your page rank to them so that they feature prominently in search results. In such situations, having plenty of links to and few links from these key pages is an ideal strategy.

7) The number of your inbound links

With the page rank issue taken care of, you next need to focus on who is linking to you. You can find out the number of your inbound links and where they originate coming from, by going to www.google.com, typing in ‘link’ and then the URL of your page. You may also use ‘linkdomain’ command in yahoo.
Google’s “link” functionality however lists only those links which contribute above a certain level of page rank and not all the links which Google knows about. Thus if you’re obtaining a link from a page that has hundreds of links on it, you may not be getting much page rank from them. Further there is a high possibility that it will not be featured using the link to functionality on Google. The rule of distribution of page rank amongst webpages has been explained above.
You may notice that most of the inbound links to a particular page are from your own site. This emphasizes the fact that page rank is calculated on the basis of each page and not the website as a whole.

 Use sufficient and relevant keywords

If you aren’t securing enough links, ensuring a sufficient and strategic choice as well as placement of keywords on your page, can help you fix the problem. The common rule is to implement the best keywords in the opening paragraphs so that they get noticed by the search spiders.

9) Preferably use the US English?

Ideally use theUSversion of English since the web was their invention. Your English should cater to the majority and secondly, more web searches are going to be returned for US spellings.

10) The importance of using descriptive